What's it all about?
Australian Florist Network promotes real, local florists, supplying full value flowers and floral arrangements. We provide a unified voice for the florist industry and a resource to help florists improve their skills and implement better business practices.
We believe that there is a real need for florists to be united in their efforts in competing with online order gatherers and e-tailers. We also need to improve our customer service and add value to compete with the growth of non-traditional gifts.
Florist industry has changed as on-line ordering evolved. There has been a tremendous growth in companies that gather orders from the internet and forward them to florists to make up and deliver. However, they also charge massive commissions (30-50%) which are deducted from the value of the flowers before the order is given to the florist. Consequently a $100 on-line order, may result in only a $50 order received by the florist.It has become increasingly difficult to distinguish real florists from order gathering websites that are marketed as real flower shops. Google local listings can help in most cases. However, order gatherers are attempting to trick Google by pretending to be local, real florists. Always order your flowers from a real local florist, look for a local address and local phone number when placing orders on-line to avoid paying commissions to order gatherers.
Would you like to send flowers through a real florist, rather than order gatherer ? Learn more
List of order gatherers here
If you have any questions, or would like to join the Australian Florist Network, then please fill out the contact form below.