2016 GENERATIONS OF FLOWERS STUDY FINAL REPORT
"Nearly three in four consumers (73%) have a high appreciation of flowers, a significant increase in appreciation compared to 2009 findings (66%). There is a strong sensory & emotional connection with flowers.
Gifting continues to be the most common reason for purchasing flowers. There is power in gift giving – nine in ten (89%) remember the last time they gave someone flowers for a gift compared to a slight majority (56%) who remember the last time they were received.
Local florists remain the most widely shopped channel for gift purchasing while supermarkets have declined in popularity." Read full report here.